MJH PROJECT ADVISORY


Strategic Consulting - From bold ideas to scalable impact.

We merge rapid ideation with proven, scalable systems - creating the kind of momentum that fuels high growth businesses. This is achieved by balancing speed and structure, vision and execution, innovation with repeatability.

By Mary Jo Hoyne August 2026 • August 21, 2026
Ireland’s small business landscape in 2026 is defined by resilience, disciplined ambition, and strategic investment , even as the operating environment becomes more volatile. The latest data paints a picture of SMEs that are optimistic, growth‑oriented, and increasingly selective , focusing on productivity, digital capability, and financial control. The Current SME Climate in Ireland SME optimism remains exceptionally strong at 83% , despite renewed inflationary pressure and global volatility. Confidence is underpinned by solid domestic demand and sustained sales momentum. Sales performance is robust : 60% of SMEs report increased sales over the past six months. 71% expect sales to rise again in the next six months. Cost pressures are intensifying : Operating costs have risen 10% on average . 81% of SMEs report margin compression. Energy costs and general inflation remain the top concerns. Access to finance is tightening , with 57% of SMEs saying funding has become more difficult in the past six months — a notable rise from 2025. Cashflow fragility is increasing : 22% cite cashflow constraints as a material issue. 27% say they lack the cashflow needed to grow. Investment appetite remains high but more selective : SMEs are prioritising investments that deliver measurable productivity gains, digital capability, and operational resilience — especially automation and AI. Sectoral performance is shifting : The Digital ecosystem is forecast to lead SME employment growth in 2026 at 3.3% , with real value added rising 1.0% after two exceptional years. Micro enterprises continue to show strong value‑added growth (29.7% in 2025), signalling high agility and innovation capacity. Macro‑economic backdrop : Modified Domestic Demand is moderating from 4.9% in 2025 to 2.9% in 2026, while inflation has risen to 3.6% driven by energy costs — reinforcing the need for financial discipline. What This Means for Ireland’s Small Businesses in 2026 What This Means for Ireland’s Small Businesses in 2026 Taken together, these indicators show a sector that is: Resilient — maintaining high confidence despite tighter margins and global uncertainty. Strategic — shifting from broad expansion to targeted investment in digital capability, productivity, and resilience. Ambitious — with strong sales momentum and continued appetite for growth. Disciplined — watching margins closely, managing cashflow carefully, and raising the bar for investment decisions. This is not a retreat — it is controlled, intelligent growth . SMEs are adapting to a more complex environment with sharper financial management and a focus on capability‑building.
By Mary Jo Hoyne August 2026 • August 3, 2026
London entered 2026 with steady but slower growth, a softening labour market, and persistent global pressures shaping business conditions. Growth continues, but the balance of risks is tilted to the downside due to geopolitical shocks and supply chain disruptions. Key Economic Indicators GVA growth forecast: 1.7% in 2026 , rising to 2.0% in 2027 and 2.1% in 2028 Workforce jobs growth: 0.5% in 2026 , increasing gradually through 2028 Household spending: Expected to grow 1.0% in 2026 , improving slightly in subsequent years Household income: Forecast to rise 1.2% in 2026 , with modest increases through 2028 Macro Risks Affecting London SMEs GLA Economics highlights several external pressures shaping London’s outlook: Middle East conflicts disrupting oil, gas, and fertiliser supply chains Strait of Hormuz closures causing commodity volatility Inflationary pressures continuing into 2026 Cost‑of‑living concerns affecting consumer demand These factors mean London’s growth is continuing — but under strain.
By Mary Jo Hoyne August 2026 • May 1, 2025
Ireland’s innovation story is no longer about broad ambition — it’s about real, structural change happening inside Irish businesses. AI adoption, automation, sustainability technologies, and sector‑specific digital upgrades are reshaping how companies operate. Innovation only creates value when businesses know how to apply it strategically. This is where Project Advisory steps in. We help business translate innovation into commercial outcomes. While Ireland continues to invest in AI, digitalisation, sustainability, and sector‑specific modernisation, many organisations struggle with the same questions: Which innovations actually matter for our business model? How do we adopt new technologies without disrupting operations? Where should we invest first to get the highest return? How do we build internal capability to sustain innovation? Project Advisory provides the clarity, structure, and strategic direction needed to answer these questions. How Project Advisory Supports Innovation Across Irish Businesses 1. Strategic Innovation Planning We help organisations identify which innovations — AI, automation, digital tools, sustainability technologies — will deliver real value, not just noise. Our approach ensures businesses invest in the right areas at the right time. 2. Operational Integration Innovation fails when it’s bolted on. We work with clients to integrate new systems into existing workflows, ensuring adoption is smooth, efficient, and aligned with commercial goals. 3. Cost‑Effective Digital Transformation Many SMEs fear innovation because of cost. We design phased, affordable digital strategies that reduce operational friction and improve productivity without overwhelming budgets. 4. Sector‑Specific Innovation Guidance Whether manufacturing, agri‑food, professional services, retail, or logistics — we help businesses understand the innovation trends shaping their sector and how to respond competitively. 5. Sustainability & Compliance Innovation With EU regulation tightening, sustainability is no longer optional. We support businesses in adopting energy‑efficient operations, carbon‑tracking tools, and circular processes that reduce risk and unlock new funding opportunities. 6. Growth & Export Enablement Digital capability is now directly tied to export success. We help businesses leverage innovation to scale internationally, strengthen resilience, and access new markets. Why This Matters for Irish Businesses Today Ireland’s innovation ecosystem is strong — but the gap between innovation potential and innovation execution is widening. Businesses need strategic partners who can help them: adopt new technologies confidently reduce operational risk improve productivity unlock new revenue streams build future‑ready capabilities Project Advisory provides that partnership. Innovation is accelerating across Ireland — and businesses that act now will lead the next wave of growth. Project Advisory helps organisations turn innovation into strategy, strategy into action, and action into measurable commercial results. 
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By Mary Jo Hoyne August 2026 • January 21, 2025
Understand SME financing challenges in Ireland. Get expert guidance for your business's financial planning and growth strategies.
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Our Mission - it's what we do...

To equip businesses with the strategies, mindset, and frameworks needed to accelerate progress, scale intelligently, and foster purposeful growth – starting from the foundation.

Leadership serves as the cornerstone of MJH Project Advisory. We enhance leadership potential, unify teams around strategic objectives, and steer organisations through transitions with clarity and assurance. 

Our expertise lies in transformation ,whether it's refining operations, nurturing talent, or venturing into new markets. Our methodology infuses disciplined structure and strategic emphasis to ensure that initiatives translate into tangible results. 

Under the guidance of Mary Jo Hoyne, MJH Project Advisory leverages proficiency in change management, learning and development, and international business development. Mary Jo aids organisations in refining their strategies, building stronger internal capabilities, and achieving sustainable growth in varied markets. Her efforts empower leaders to navigate complexities, seize opportunities, and foster long-term performance. 

It's never too late to plan for the future

As trusted business mentors for high-potential startups with Enterprise Ireland, we have supported entrepreneurs in turning their visions into thriving ventures.



Whether it's guiding startups or contributing to large-scale initiatives, our work is focused on driving sustainable growth and building lasting partnerships.



Fueling fast, smart, and intentional growth through scalable ideation and strategy.

Mary Jo Hoyne, Founder

Provides expert guidance on business transformation, international expansion, regeneration, and the development of commercially driven capabilities, effectively translating strategy, learning, and market insights into sustainable growth. She holds an MBA from the London School of Business and Finance, a Postgraduate Diploma in Creativity, Innovation, and Leadership from University College Dublin, an MSc in Food Policy from City University London, a BSc in International Culinary Arts from UWL London, and a Postgraduate Certificate in Education from Greenwich University. Additionally, she has completed a program on Steering Complex Projects at Cambridge Judge Business School, gained expertise in De Beers diamond grading programme, and achieved qualifications as a City and Guilds assessor, internal verifier, and culinary awards judge. We have collaborated with businesses throughout the UK and Europe, spanning sectors such as food manufacturing, hospitality and tourism, life sciences, robotics, SaaS, and construction, with a distinct focus on creating academies through regeneration initiatives in London and Ireland.



Maria Couchman - Executive Advisor



A strategic advisor and programme leader with over 25 years’ experience working across enterprise, education, the creative industries, tourism and the public and not-for-profit sectors.

Maria has an established track record in developing strategies, leading programmes and building partnerships that create opportunities for businesses, organisations and communities. Her work combines strategic insight with practical delivery, helping organisations turn ambition into meaningful and measurable outcomes.

She has held senior roles at sector level with Bord Bia, Design & Crafts Council Ireland, Coillte and The Wheel, and has worked with organisations including Enterprise Ireland, Propellor BIC and Local Enterprise Offices. Her experience spans enterprise development, creative sector development, tourism, strategic development, sector research, education and skills, stakeholder engagement and programme design and delivery.

Maria has led national initiatives, developed sector-wide strategies and managed multidisciplinary teams, budgets and partnerships. She brings a collaborative, commercially informed approach to her work, combining an understanding of public policy with the practical needs of businesses and organisations.

Maria is particularly passionate about the role of enterprise, creativity and place in driving sustainable growth.

Maria holds a BSc (Hons) in Food Business from University College Cork and has completed executive education in Women's Leadership at Oxford University's Saïd Business School, a Professional Diploma in Strategic Growth from UCD Michael Smurfit Graduate Business School, alongside professional qualifications in event management, communications, key account retail management, and digital marketing.









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Scaling Strategies and Frameworks:

Approaches to expand, or deepen change efforts across organisations or markets, including scaling out, scaling up, scaling in, and scaling deep.

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Digital and Technology Transformation

Leveraging digital tools and technology integration to enable and accelerate transformational change and innovation

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Change Management and Organisational Transformation

Planning and implementing large-scale change initiatives, including cultural shifts, leadership alignment and training.

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Leadership Development and Change Capability Building

Developing leaders and organisational capabilities to sustain transformational change and foster innovation culture

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Business Model Innovation and Strategy Development

Designing and evolving business models to create value and competitive advantage during transformation

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Strategic Ideation and Innovation

Techniques for generating, refining, and implementing new ideas at scale, such as brainstorming, SCAMPER, mind mapping, and prototyping.

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Fuelled by innovation

Whether starting anew or aiming for the next level, we provide clarity, momentum, and structure to transform your vision into results.

Our Mission

To equip businesses with the strategies, mindset, and systems necessary to accelerate swiftly, scale intelligently, and foster purposeful growth – from the ground up.

Outstanding Support

As a trusted and reliable business mentor for high-potential startups in collaboration with Enterprise Ireland, we have assisted entrepreneurs in transforming their visions into flourishing enterprises.

Availability

Following your initial contact, we aim to reach out to you within 48 hours.

Contact Us

Call us Monday - Friday 9am - 7pm